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What Is Online Reputation Management

What is the online reputation(ORM)?

Importance of Branding Online, Tools used in making reputation online.
What is the online reputation(ORM)?, Importance of Branding Online, Tools used in making reputation online.
online reputation management benefits
Online Reputation is very important for the website owners, blog owners and those who are working online totally. Today people are diverting towards online search, day by day online business is increasing, online searching is increasing, online shopping is increasing. 
With the increase of online work, online FRAUD is also increasing so it is necessary to make image some different in online so that people can trust on companies, website, blog. For this it is necessary to put good reviews, take part in discussion, regular updation, regular news about any blog, website, company etc. 
And here "Online Reputation Management" is required. 
Only making website or blog is not enough but to maintain online image for ever is also necessary so as to perform business successfully.

Today people search the following things :

  • A good site related to product and services.
  • Review related to that site or services or products. 
  • Current activities by service provider. 
  • Discussion in social networking like Facebook, twitter, linked-in, pinterest etc. 
To make positive online reputation it is necessary to become active everywhere so that people may get good impression in there mind. 

Important Points In Online Reputation Management(ORM):

In this focus is on making positive image in Google so that people may contact the site or blog owner for services or product. 
In ORM focus is on a particular site image. 
Here increasing traffic is not important but to attract the visitors to take services from site or blog owner is important and so work done for making good reputation not to increase traffic.

How Online Reputation Management(ORM) Is Done?


It is not as easy as it seems to make online reputation. Following steps are taken by specialist to make online reputation-
  1. First of all Google search is done about any particular site or blog to see the search results and image. 
  2. Analysis is done with other sites designs and contents. 
  3. Analysis of social presence in social networking site is done.
  4. Necessary changes done in blog or site by specialists. 
  5. Necessary changes are done in social networking accounts like Google+, Flickr, Twitter, Tumblr, Pinterest, WordPress, Photobucket, Facebook, Instagram etc.
  6. Good Reviews are written in reputed sites to make brand image. 

What Tools Are Used To Make Online Reputation?

  1. A Good Domain Name
  2. Match of domain name with the name used in Social networking sites.
  3. Contact address match with blog and website.
  4. Good contents for the targeted users. 
  5. Regular activities to show presence online through social networking sites. 
  6. Use of other sites to publish good reviews for brand image.
So online reputation is very important for every blog or website owner, If proper attention is done on this then no doubt chances of success will increase. 




"www.indianbazars.com" wishes good luck for online success.

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What is the online reputation(ORM)?, Importance of Branding Online, Tools used in making reputation online.

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